I’m pretty jazzed to post this new ad – which was done in concert with advertising agency Baron & Co (props to Chris Bothell and Jason Glover). Be sure to go full screen:
This was shot on the Red camera, and shows just how high digital quality has gotten over the last few years. Take a look and let us know what you think.
Hand Crank Films 
July 16, 2010 at 8:01 am
I like the St. Joseph Hospital film – short, but leaves you with confidence in level of care ad compassion. HOWEVER, who is responsible — Google — for inserting a link to a St. Joseph Hospital,TOWSON, MD, lawsuit? Very sleazy “journalism”.
July 16, 2010 at 10:43 am
Really like the look of this ad, particularly the constantly moving camera in almost every shot. While I normally like time lapse shots, I do think that the two time lapse shots didn’t really sit well amongst the other shots. While all the other shots are matched at a nice, slow pace, those two are filled with frantic action, which didn’t seem to go with the rest of the spot. Fortunately, they come at the end of the piece and do nothing to detract from the message of the ad. It really does a good job of painting St. Joseph as a medically advanced hospital that also really cares about its patients. Another great job!
July 16, 2010 at 11:04 am
Great point Langley – thanks for the input. Always good to get another pro’s perspective.