Posts Tagged ‘hand crank films’

Hand Crank Films Tapped for Ground Zero Mosque PSA’s

September 1, 2010

Why were we in the Big Apple last week? To shoot a series of spots for the Council on American-Islamic Relations (CAIR) to highlight the fact that people of all colors and religions were tragically affected by 9/11. This includes Muslims.

Check out the first of 3  spots here. We think they’re pretty powerful.

Thoughts? Ideas? We’d love to hear from you.

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Taking a Bite of the Big Apple

August 24, 2010

A few of the HCF team are off to NYC this week to create some PSA’s centered around the whole ‘Mosque at Ground Zero’ debate. The spots promise to be thought provoking, especially given the media attention and overall heat this topic has generated the last few weeks.

Stay tuned for more late breaking news. In the meantime, you can always watch Ol’ Blue Eyes wake up in a city that doesn’t sleep.

Sid’s New Film at the Pickford

August 5, 2010

Yo – I’m back after vacation and totally happy to announce that one of our interns, Sidra Villasana, has her new film opening at the Pickford Film Center.  Something Happened to Him, Something Happened to Me is a compelling story about the affects of radical change to a simple life – and we encourage everyone in the Bellingham area to check it out. Opening night is Tuesday, September 7th.

Congrats, Sidra! Check out the trailer here.

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PeaceHealth Saint Joseph Medical Center

July 15, 2010

I’m pretty jazzed to post this new ad – which was done in concert with advertising agency Baron & Co (props to Chris Bothell and Jason Glover). Be sure to go full screen:

This was shot on the Red camera, and shows just how high digital quality has gotten over the last few years. Take a look and let us know what you think.

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The Beauty of Simplicity

July 9, 2010

File this under ‘Cool Stuff We Are Watching – and Learning From’. Open to wide screen to view:

This is a brilliant spot that doesn’t use a lot of trickery or special effects beyond a split screen. Instead, the story is told beautifully, slowly, elegantly. Oh yeah, and the music helps too.

Hats off to Radiohead, MTV EXIT (End Exploitation and Trafficking), and Oscar-winning cinematographer John Seale and director Steve Rogers. Some serious major props here.

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Seeing Red: The Red EPIC Camera Back in Action

July 7, 2010

Over here at HCF, we’re known to get pretty excited when something as minor as a new version of iTunes is released. So imagine our general giddiness when we learned that the Red EPIC camera – perhaps the most advanced digital motion picture camera in the world – is back on track to deliver to our offices by Fall. High-end camera manufacturer RED announced that the software “bug” holding up production of their new EPIC and Scarlet cameras has been identified and squashed. Eureka.

What does this mean to our customers and partners? Combining powerful storytelling with advanced technology is key to what we do. Read the entire story about the camera here.

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Film Marketing Case Study: Knight & Day

July 5, 2010

From a 10,000 foot view, you’d probably bet that a movie starring Tom Cruise and Cameron Diaz and overflowing with a slew of stunts suffering from ADD would be a top money maker at the box office. I mean, why not – it’s the perfect recipe for the Big Summer Blockbuster. But the truth is, Knight & Day, released on June 23rd, hasn’t lit it up like expected – with a mere $38 million take against $120 million cost.

No doubt, there’s a ton of head shaking going on – and maybe even a little finger pointing. This was, after all, supposed to be the resurgence of Cruise – who’s faced his share of issues with the press. But what’s the real reason? As famed screenwriter William Goldman once said, “Nobody knows a S#H&#T in Hollywood”, so we may never know. Audiences can be fickle.

But there’s a very provocative discussion about the marketing behind the movie in the LA Times – where Chief Marketer Tony Sella actually takes the blame (he notes that the above poster, for example, just didn’t connect with audiences).You gotta love a guy who’s man enough to take a bullet.

Our bet? It takes more than an adrenalin laced screenplay to knock it out of the park (there were almost a dozen writers who worked on the project. Lesson: Quantity does not equal quality.). What it still takes is a deft touch with story.  What it still takes is the human connection. Combine that with starpower, and maybe you’ve got something.

As far as blockbusters go, I’ll take Iron Man 2 any day. You?

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TV Spot Shot on an iPhone 4

July 2, 2010

Here’s an interesting test by FLF Films: check out what is being billed as the first national TV commercial shot on an iPhone. What’s especially interesting is the shot taken from a remote control helicopter.

You can only see 360 video on the iPhone itself, but connect it to a PC and it outputs full 720p.  (Hat Tip to Tim Wilson on the Creative Cow Blogs):

The verdict? The iPhone’s not going to replace the RED or even the Canon 7D anytime soon, but it’s a fun experiment, especially with a piece of hardware you can carry in your hip pocket. And make a phone call with. And…….

Yes, Virginia, there is an app for that. What do you think?

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HCF Blog: The Editorial Calendar

July 1, 2010

Sure, Hand Crank Films is a film production company. But what we’re really about is telling stories and making the connection. Engaging people just enough so that they feel inclined to take the next step, to act, to do.

We have the same goal with this blog. Not only do we want to sharpen our own craft by exploring new ideas and hearing from our community, but we want to share things that we find especially interesting – not just to film makers but to marketers and other story tellers as well. So that we grow in the work we accomplish.

To that end – we’ve come up with a simple Editorial Calendar. This calendar will not only help us keep on track and provide some structure to what we want to say – but it will give our audience some sense of what you can expect as well.

So right now we plan on posting about 3 X a week, with the following as a guideline:

  • Monday: Marketing Conversation – how to perpetuate story.
  • Wednesday: What we find of note in the tech world, both in film and elsewhere.
  • Friday: Good Work – content we’ve ran across in the last week or so that we find inspiring and useful.

Now doubt we’ll stray now and again – but this should provide us with a good starting point. Any other ideas?

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Creating the Content Engine

June 29, 2010

These days, it seems like ‘content creation’ is all the buzz. All you have to do is create engaging media, and people will swarm to your site and business.

Or so the belief goes. But if it was so easy to create engaging content, everybody would be doing it. Even as something as seemingly easy as keeping a blog going requires a little pre-production and planning. Even coming up with a few intelligent sentences a day can prove a challenge.

There are two quick tricks that we’re trying – and may help you too:

  1. Find ideas everywhere. Inspiration can be found in just about anything, as long as you’re looking. Spend five minutes surfing YouTube and you’ll start riffing. Massive coffee helps too.
  2. Create an editorial calendar: whether you’re shooting film, writing screenplays, or shooting to become the CEO of a company – it’s good to have milestones and a direction. When it comes to writing a blog, it’s good to know what you’re writing before you write it.

So that’s what were doing. Looking for ideas everywhere. And coming up a solid editorial calendar – so we know what general topics we’re covering here every week. Look for that by week’s end.

Got any tricks of your own you want to share to keep us on track?

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