Archive for the 'Portfolio Commentary' Category

New Work: Bellingham Whatcom County Tourism

November 9, 2010

We’re pretty jazzed to (finally) post this work we did for Bellingham Whatcom County Tourism – a good slice of life here in the Pacific Northwest. Take a look and let us know what you think.

We’re especially happy to have worked with Keaton Collective. They provided the music and deserve mad props. Check out their music video here, which was shot on the RED ONE camera system. Enjoy.

9/11 Happened to Us All

September 10, 2010

We had no idea when we were first contacted by CAIR that our 3 Muslim first responder ads would create such buzz. Not only did they make the front page of Yahoo News – where they were viewed by close to half a million people – but they were also featured on numerous news outlets, including CNN which you can watch below.

The takeaway? Never underestimate the power of story.  Our ‘9/11 Happened to Us All’ theme resonates with huge audiences and communicates a message that is important for us all to hear. Especially now.

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Hand Crank Films Tapped for Ground Zero Mosque PSA’s

September 1, 2010

Why were we in the Big Apple last week? To shoot a series of spots for the Council on American-Islamic Relations (CAIR) to highlight the fact that people of all colors and religions were tragically affected by 9/11. This includes Muslims.

Check out the first of 3  spots here. We think they’re pretty powerful.

Thoughts? Ideas? We’d love to hear from you.

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PeaceHealth Saint Joseph Medical Center

July 15, 2010

I’m pretty jazzed to post this new ad – which was done in concert with advertising agency Baron & Co (props to Chris Bothell and Jason Glover). Be sure to go full screen:

This was shot on the Red camera, and shows just how high digital quality has gotten over the last few years. Take a look and let us know what you think.

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The Beauty of Simplicity

July 9, 2010

File this under ‘Cool Stuff We Are Watching – and Learning From’. Open to wide screen to view:

This is a brilliant spot that doesn’t use a lot of trickery or special effects beyond a split screen. Instead, the story is told beautifully, slowly, elegantly. Oh yeah, and the music helps too.

Hats off to Radiohead, MTV EXIT (End Exploitation and Trafficking), and Oscar-winning cinematographer John Seale and director Steve Rogers. Some serious major props here.

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Seeing Red: The Red EPIC Camera Back in Action

July 7, 2010

Over here at HCF, we’re known to get pretty excited when something as minor as a new version of iTunes is released. So imagine our general giddiness when we learned that the Red EPIC camera – perhaps the most advanced digital motion picture camera in the world – is back on track to deliver to our offices by Fall. High-end camera manufacturer RED announced that the software “bug” holding up production of their new EPIC and Scarlet cameras has been identified and squashed. Eureka.

What does this mean to our customers and partners? Combining powerful storytelling with advanced technology is key to what we do. Read the entire story about the camera here.

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TV Spot Shot on an iPhone 4

July 2, 2010

Here’s an interesting test by FLF Films: check out what is being billed as the first national TV commercial shot on an iPhone. What’s especially interesting is the shot taken from a remote control helicopter.

You can only see 360 video on the iPhone itself, but connect it to a PC and it outputs full 720p.  (Hat Tip to Tim Wilson on the Creative Cow Blogs):

The verdict? The iPhone’s not going to replace the RED or even the Canon 7D anytime soon, but it’s a fun experiment, especially with a piece of hardware you can carry in your hip pocket. And make a phone call with. And…….

Yes, Virginia, there is an app for that. What do you think?

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Whitepaper: The Power of Video

June 10, 2010

YouTube celebrated it’s 5th B-Day in May, and without a doubt it’s been a major game changer for marketers, filmmakers, and everyone else wanting to run around with a cat on their head. The bottom line: Video is one of the most powerful advertising mediums available. Why? Because everyone wants to make a connection.

Some quick stats:

  • YouTube’s viewership now exceeds that of all three networks combined during their “primetime” evening time slot, with more than 2 billion views per day.
  • Roughly 178 million people watch 33.2 billion videos per month, with the average viewer watching 187 videos per month in the U.S.
  • Video increases Dwell Rate (action on site) by 20% and doubles Dwell Time (time spent on site).

You can download the Say Hello to the Power of Video whitepaper here – with more fun stats and references that explain how you can use video to increase business and the connection with your social community. Go for it, Spicoli.

Not into whitepapers? Then watch Conan O’Brien wave his YouTube freak flag.

Remember This: He Went in with a Knife

May 31, 2010

HCF is extremely thankful to all the men and women who have served our country. Their endeavor makes filmmaking look like a mere trifle.

To that end, we wanted to share this piece. From a filmmakers perspective, we like it because it’s simple yet powerful. From a life perspective, it shows what courage – and caring about others – can really mean:

A special thanks.

Pickford Film Center: The Movie

May 25, 2010

When the Pickford Film Center approached us to do a promotional film to help raise funds for their new building here in Bellingham, we were all ears. If you’re not in the know, the Pickford Film Center was founded in 1998, and since has become a Bellingham landmark dedicated to providing a forum and resource for independent cinema, community, education, and the celebration of film. Something very close to our hearts here at HCF.

Director Chris Koser came up with a concept that weaved together interviews around a strong narrative story – and struck a great balance between the pitch for funding and the value the new film center will provide to the community. We think you’ll really like the end result.

Click here to check it out.