See the spot here.
We produced this spot with Baron & Co. Kudos to Baron & Co. for their time in researching a good subject for this spot, and putting together a good set of locations for us to shoot at. We spent a few days working the script with Chris Bothel and Jason Glover, then we did storyboards of the spot, then the storyboards were sent off to a guy known only as Miller who cleaned them up a bunch for the end client and made them pretty. We pretty much had the spots finished before we even shot.
We shot nearly whole thing on the RED with our 18-50 mm 2.8 lens, with a few of the longer shots with a Zeiss 2.1 100mm from Oppenheimer Cine that we really like. We were lucky with a few good-looking sun days even in December. For lighting we used all HMI lights from Tom Ensign. We also did some outdoor HMI stuff which I really like the look of. We tried to light the golfball in the field but the HMI had too much flicker with the little suitcase monitor – in the end it turned out okay with just the sun.
We spent a lot of time in Apple Color. In one shot – the one with Ross on the left hand of the screen, looking right – we had to actually motion key his color to make him pop since the HMI wasn’t aimed properly at him. Worked very well after a bit of tinkering.
The RED, Apple Color workflow is so great, and has saved us so much time that we barely even think of workflow problems anymore. A big change from when we started working with this camera.
Overall, a great shoot and a cool-looking end product.
Shoot image 1