We had no idea when we were first contacted by CAIR that our 3 Muslim first responder ads would create such buzz. Not only did they make the front page of Yahoo News – where they were viewed by close to half a million people – but they were also featured on numerous news outlets, including CNN which you can watch below.
The takeaway? Never underestimate the power of story. Our ‘9/11 Happened to Us All’ theme resonates with huge audiences and communicates a message that is important for us all to hear. Especially now.